When it comes to social media marketing, the majority of the advice you’ll receive centers on publishing content – how often, when, to be consistent.
Yet there is the old saying that we have one mouth and two ears for a reason – to talk less and listen more.
So why is most marketing advice so focused on “talking”?
Social media marketing is unlike traditional marketing.
It’s set apart by its ability to allow customers and prospective customers to connect with you, to learn about you, to interact and communicate. It provides the perfect opportunity to listen and learn. Find out what your customers want and need, the problems they face. Social media platforms offer invaluable insight to those who chose to talk less and listen more.
Rather than focusing on how much you are publishing, consider engaging more.
Find out where your customers are active. Read what they are posting. Engage with them on their content and where they are active. Connect with them on what matters to them. Read more
Why do bloggers need branding. It’s simple. You want readers. Audiences need someone to trust. Is that someone you?
Branding is Important.
“Branding is important not only because is it what makes a memorable impression on consumers but also because it allows your customers and clients to know what to expect from your company.” — Elizabeth Smithson, Branding Magazine
Branding is achieved through specific, deliberate, and consistent messaging in visual, verbal and non-verbal customer experiences. Branding communicates value and shapes perceptions about the company and its products or services. Poor branding breeds confusion and ultimately reduced value and sales. Effective branding breeds pride and loyalty. In other words, good branding can elevate while poor branding can destroy.
One great example that most people over 40 will remember is the fall of Beta Max. Some may argue that Beta Max was the superior product. “Sony kept Betamax proprietary, meaning that the market for VHS products quickly outpaced Betamax. Though Betamax was technically superior, VHS won out by simply being ubiquitous” writes Ben Gilbert, businessinsider.com. A quality product (superior or not) lost its foothold in the market altogether to its competitor that focused on making the technology widely available. Read more
It’s one thing to build a community and another to build an engaged community. Blog comments do this very well. So why don’t we take advantage of it?
We want our customers to engage with our brand. Ideally, our customers would be sharing our articles on Facebook and Twitter. Of course, we want our audience to like our stories on Facebook and Snapchat and Instagram. If we build a community, our brand will prosper, right?
However, one of the oldest forms of online community-building is being ignored by more and more companies.
Increasingly, bloggers with a large audience are turning off comments on their blog articles. I think that’s a grievous mistake – one that shuts the door on an opportunity to build real community.
Remember When Blogs Were Important?
Long before social media existed, blogs, RSS feeds, and comment sections were the places where you would build a following and a community.
Most of the well-known marketing brands of today were built using their comment sections to have a conversation with the author. That type of access seems increasingly rare.
What changed in the last 5 to 10 years?
Why are so many prolific bloggers no longer enabling comments on their new blog posts? Read more
As a Postmatic customer you may be wondering how using our products affects the GDPR compliance of your site. The quick answer is that Postmatic was built from the ground up to respect privacy and user data, so we’re already way ahead of most email-related services.
We’ve put together a guide to what you need to know about ensuring your site meets GDPR compliance guidelines in respect to both Postmatic and Replyable.
The EU General Data Protection Regulation (“GDPR”) is a comprehensive data protection law that came into effect on May 25, 2018. It replaced existing EU Data Protection law to strengthen the protection of “personal data” and the rights of the individual. It’s a single set of rules which governs the processing and monitoring of EU data.
Does it affect me?
Yes, most likely. If you hold or process the data of an any person in the EU, the GDPR will apply to you, whether you’re based in the EU or not. This is especially true if you use either Postmatic or Replyable.
Find out more at our GDPR compliance page on gopostmatic.com.
Journalism captures the power of a story and the printed word. So how do we do this online? The Geneva Shore Report uses Postmatic among their tools to gain subscribers and distribute content, successfully.
We recently had a chat with journalist and editor Chuck Bartok of The Geneva Shore Report. He has seen success building up a community using Postmatic, among other tools, and was willing to chat with us.
The Geneva Shore Report is a local newspaper from Lake Geneva, Wisconsin, that publishes every week — in print and online. It’s on the street every Wednesday morning.
“The Geneva Shore Report came into being, and continues to exist, for the purpose of building, assisting and continuing the efforts of those living or visiting a small geographic place on the planet called Geneva Lake. A deep belief in causality, entropy and entertainment theory are at the heart of the attempt by the paper’s ownership and staff to organize and illustrate what it means to truly care about how this small lake, and the people that surround it, proceed into a blissful future.” Geneva Shore Report
We’ve been sharing our thoughts on where we see blog comments (or, as we prefer to call them, conversations) in the current business landscape over the past couple of years.
From posts about whether or not they offer any business value (both financial and insight), to posts about the long-term “survival” of comments themselves, it’s been interesting to see how these posts have been received.
While we firmly believe there is, and will remain, value in blog comments for more than “just” having something to say after a post, we know many people would say the opposite.
So here’s a little recap of what we’ve been discussing lately and some extra thoughts on the topic.
We’d love to hear your take after this post — in a comment, of course.
Blog Comments Add Business Value.
We’ve already shared success stories here about how our users are seeing a return on engagement when using Postmatic (not to mention monetary return), but how about comments in general?
How do we measure value, and for those with business goals for their blogs, gauge any financial outcome? Read more
Hi there. Long time, no blog. Things have been quiet here due to the team working on other projects and that tendency life has to grab your ankles, shake you upside down and remind you that your plans are nothing
, tiny human
We’ve made it through. We had a successful launch of Replyable
in 2017 and Postmatic continues to see steady use and love from the WordPress community. We’re looking forward to 2018 with some new development, new faces, and fresh ideas.
Bridget Willard joins us as Director of Marketing
You may have noticed things have gotten busy lately on our Twitter feed. And soon, there will be a lot more blogging happening as well. That’s all thanks to Bridget Willard
lending a hand.
Bridget is a marketer and strategist who has been working in the WordPress world most recently as Marketing Manager at GiveWP
. We are over-the-moon delighted to have her help with Postmatic and look forward to starting 2018 with her on board. Check out her blog.
WordPress geeks should especially read her recent piece on the economic impacts of Gutenberg
Some new features are on the way for Postmatic and Replyable
We have some development planned for early January that will help with compatibility with a ton more popup packages and 3rd party services. Syncing your Postmatic lists with other services will be a breeze. Look for that soon.
We’ll also be giving some attention to Replyable in the form of a few experimental add-ons to increase compatibility with plugins outside of the commenting sphere.
It’s great to be able to shift focus a bit back to Postmatic in the coming months. Look for some new features soon.