As mentioned in my previous post, we now have a fantastic invite your community invitation system in Postmatic. As of tonight it is live and has been pushed to all testers.

We wanted to create an invitation system which would help bloggers reach the people that matter most – their commenters. This really nails it.

Here is a quick video on how it works

You can read more specifics about it on our faq.

Why it matters

We see tapping into an existing group of engaged users as a huge challenge for Postmatic. Many sites that we approached about beta testing already had an existing solution such as Feedburner or Subscribe2 in order to get their posts to their users (neither of which offer commenting by reply). So now the door is open and switching to Postmatic is not only easy, but elegant as well.